Wall of kindness.

With Montreal expecting its first flurry of snow on Wednesday, a new donation effort in the Rosemont-La Petite-Patrie borough is kicking off to help keep the city’s homeless population warm this winter. Starting Monday, Montrealers will be able to hang a winter coat they no longer need on an outdoor wall, which will then be donated to a person experiencing homelessness — an initiative called the “wall of kindness.”

“It’s from the bottom of the heart when you give something – that’s what you’re doing,” said Éric St-Arnaud, CEO of Renaissance, a Quebec non-profit organization with thrift stores and liquidation centres across the province.

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